Lots of Baby Boomers are looking for a home based business that actually works.

Ever thought of using info-mercials to build your own sales force or to find new customers?

Beach Body is already doing it. On January 16th a new info-mercial was released that recruits people for you who want their own business. It’s perfect for Boomers who want to lose weight and get fit.

How many people do you know with high blood pressure, high cholesterol and are devloping the early signs of diabetes or heart conidtions?

And how many of your friends are looking for way to improve their health and start feeling better, eating better, lose some inches, whatever?

Info-mercials Are Powerful

A relatively small percentage of us fully grasp the magnitude of info-mercials as a marketing vehicle. Those who do make a lot of money – if they have the capital and sustainability to master this ‘craft’.

Creating a successful info-mercial takes know how. It is an art form that requires a lot of technical and marketing expertise – coupled with substantial testing to tweak and improve the particular message for a particular product.

Demonstration as a selling tool is an old concept – i.e. the traveling snake oil salesman from the past. More recently most of us grew up watching demonstrations at the annual county fair – and we bought stuff because the demos were so effective.

Vitamix has been doing this kind of hawking for years. It was one of the first organizations to capitalize on dazzling crowded rooms with amazing blending feats by using audio and a loud speaker combined with on the spot food preparation. They have been selling high quality expensive blenders this way for years and still do. I have owned one for 13 years and actually used the Vitamix to sell and demo coffee related ice blended drinks for several years myself.

But info-mercials go deeper than a demo at a county fair or a ‘health and wellness symposium’ where you might have a turn out in the thousands. When you add mass media (television) and a really good product, you have a winning combination that can far outproduce a county fair. In addition to distribution scale and reach, you get results quickly because you are adding the latest incarnation of direct response to the mix – which is magnified by a caliber of technology that didn’t exist 10 years ago.

After viewers are convinced of the amazing characteristics of the product, they can pick up the phone and order on the spot – at two in the morning – no waiting until business hours – and they are encouraged to strike while the iron is hot.

The ‘info-mercial’ is a relatively new method of selling stuff. But it’s been around a while now. Maybe you remember the ‘Ginsu knives’. Another early innovator was Ron Popeil – who started selling the Vego-Matic in 1965,

“It slices and dices…”

The Total Gym info-merical with Chuck Norris and Christy Brinkley has been on the air for more than 10 years now, and Total Gyms are still selling well to this day.

The whole concept of QVC sprang out of this selling genre. 30 years ago nobody would have imagined a television channel that’s sole purpose is a 24/7/365 selling machine.

But it must work, or they would be off the air by now. Right?

So we have seen this distribution system emerge and evolve into a highly sophisticated selling system. Add accurate psychological profiling, niche targeted demographic metrics plus good copywriting and you have a winner – in a big way.

Info-mercials are very good at selling physical products. It has been proven time and again.

Beach Body and MillionDollarBody.com

Beach Body is a company that has been selling physical fitness related products via info-mercials for over 10 years very successfully. They have tested and tweeked the selling process, the marketing message and methods until it is a well oiled machine that is predictable and very consistent.

They have mastered their art form – building lists of buyers and selling products over and over again.

Let’s think about something.

What are the biggest problems for most people who want to create a successful direct marketing business?

Assuming you already have a good product. For most small business owners, the biggest obstacles to overcome and the greatest reasons for business failure are :

insufficient working capital
the lack of direct selling skills
the lack of recruiting skills to find people with good selling skills
not finding enough qualified buyers who want to buy your stuff
inadequate operational and management expertise

This is particularly true for a multi level marketing company or a direct sales force.

How Beach Body Is Revolutionizing Direct Selling and the Use of Info-mercials

The guys at Beach Body came up with something awesome – a new application for this technology and their existing infra-structure.

Suppose, they said to themselves, we could use this same system and create an info-mercial targeting lots of people who want to build their own home based business.

What if…

We already have a lot of people who like our products. We know this because we keep selling them over and over again. What if we can help people (who really liked the products they bought from us) make a business out of selling them to other people?

What if we use our info-mercials to refer lots of qualified buying customers to our new business associates?

And what if we take this even further…

What if we automate the recruiting process so our business partners can effectively build their own sales force without having to recruit them or even find them on their own?

Lots of people have created systems for lead generation – finding buyers or more potential sales people.

But…

Who has done it using info-mercials?

This is the idea behind the concept and in my mind it’s a really good idea.

The new info-mercial has just been released this month – after several months on market testing. It is working well. This definitely has the potential to explode.

Special Offer for 8 People Only That Ends on January 31

The company has offered me slots for 8 people who seriously are interested in creating a residual passive income from home.

Get started before the end of January and the company will pay all the start up costs for 90 days. This provides ample time to get started and get enough momentum to sustain your new business.

If a 90 day window doesn’t accomplish this, you can quit the program – no questions asked.

But…

Why would anyone want to quit a program that:

• removes entry barriers (i.e. no money)
• uses television info-mercials to find you buying customers
• uses television info-mercials to build your sales organization

Eight people only in my group until the 8 slots are filled or until Jan 31 – whichever comes first.

Sign up for the free webinar tonight and Thursday Jan 29

You can listen a presentation by a guy who came out of the financial services industry (sound familiar?) talk about how he got started – without the info-mercial to build his sales force that exists today.

Sign up for the free webinar.

If you can’t make the webinar times we have slotted, you can go here for an online presentation:

Million Dollar Body Info-mercial

Work At Home Boomer

Working at home can be a real blessing compared to a 45 minute commute one way or as a method of partially getting out of the "rat race".

Working from home stuffing envelopes, being a remote virtual assistant, telecommuting or a number of other work at home opportunities do not interest me in the least. But that may be a fine alternative for many.

Misconception About Starting A Business

The big misconception about starting a business – whether it’s a work at home business or not – for many is:

Since I’m really good at being an accountant, or a mechanic or any other profession, I’ll start a business and make lots of money for myself instead of working for someone else. They make all the money anyway and I do all the work. It’s my turn.

Believe me, traditional business owners deserve it, particularly small business. Running a business is different than being good at doing something. It is a profession in itself

More on Work At Home Boomer – Is this You? Part 2

Work At Home Boomers – Is This You?

There are a growing number of work opportunities for Baby Boomers as Corporate America is waking up to the fact that a significant percentage of the work force is getting ready to retire.  And there is a lot of talent in that retiring group.

Even so from a variety of estimates it’s clear, most Boomers are not saving enough.

Did you know? It’s estimated that:

• 4 out of 10 people over 60 will fall below the poverty line in their later years.
• And Merrill Lynch says that many people are only saving about 1/3 of what they will need after retirement.
• Only about 50% of us are saving enough to maintain a pre-retirement lifestyle when we retire.

It’s actually worse for Gen X, but they’re further down the road.

Since Boomers aren’t saving before they retire, how is working deep into retirement age going to solve the problem unless you have a lot of money stashed before you retire? These issues are compounded by the fact that we are living longer so the savings have to go a further distance. 

And we all know that no matter how much we hope it, the social security debackle is getting worse – not better.

If you want to be a wealthy boomer, the answer is making more money.

Find out why starting an online business makes more sense  ==> work at home boomers

Free Blog and Social Bookmarking Resources

It’s not too late for Boomers – who are technophobes or tech challenged – to get started creating something of value online.

And blogging is a really good place to begin because it has a low entry level threshold and you can start with little or no money.

My fiancee is an excellent example of what I am talking about. Prior to last August, the closest she ever got to internet marketing – personally – was spam from her old AOL account. But she took a free online course from Ed Dale and Dan Raine called the Thirty Day Challenge to learn the fundamentals of Web 2.0 and blogging and how to get listed fast in the search engines. Today when I searched on her primary keyword term for her blog, Baby Boomer Life , I found her at #3 in Google.

Pretty cool…

Blogging takes work -  mostly learning how – and consistency. But It’s fun…

She’s worked diligently on creating good content. It helps that she is a talented writer with a great deal of life experience and ability. She really writes interesting stuff because she is an interesting person. But just the same, she created the whole thing herself and has done an excellent job teaching herself about social bookmarking and creating online relationships with other bloggers. Can you tell I’m proud of her?

More about how different ways boomers can start a blog…